fight to win, or get out of the way...
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I'm Chris Landrum, "Tomboy monkey-wrangler turned Copywriting and Marketing Specialist." I don't bloody the boys' noses or wrangle monkeys anymore--but I do smack copywriting sales out of the park. With my expertise as a freelance copywriter and strategic marketer, you'll have a dynamic flow of sane, sensible copywriting and focused marketing to thrust your business into overdrive—overnight, without a black eye or bruised knuckles. |
Here's what I mean:
"Former students' empathetic letter to Congressman raked in a $70,000 government grant to save monkeys from sale to laboratories for
painful experimentation..."
About the quote above, yes it's true. The 6-page letter I wrote to our Congressman produced a grant within 48 hours from NIH. Our Professor hand delivered this letter and saved 70 monkeys in our primate behavior study from sale to medical laboratories--during an economic recession.
That's the power of copywriting--immediate results for your business.
Perhaps you need action like this:
| Chris ran our marketing campaign. In one month our traffic increased 300% to our online magazine's website. I strongly recommend her services. |
| Bernie Levy The Full Court Press |
No matter what your specific needs are, expert copywriting and marketing doesn't hold you back--it propels you toward your future, to success.
Your message must sing to your prospects heart and
deliver a knockout punch to the competition.
This is selling to human nature. It's powerful. It's persuasive. It involves no gimmicks, hype, or distortion of truth.
For your experience, this translates as a passion for your product, love of humankind, and the desire to give the best to your customers.
| Thank you for your excellent website analysis and improvements. You’re a gifted and knowledgeable professional. I truly appreciate your help. Thank you for helping us help others.  |
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Rev. Jesse Lee Peterson |
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I want to thank you for all your help on the website and the wonderful new copy that is already producing results. The book offer was a wonderful idea. Your words are like gold. |
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Brigitte Gabriel |
The emotional experience of previous forays into the non-profit sector, the study of primate behavior plus hands-on nursing gave me a unique perspective in sales and marketing. Though perhaps not in the usual sense.
So what does that mean to you?
Appealing to human nature sells product
Behavioral marketing paired with targeted markets is a "dynamic duo" of sales production. Creating excitement and hitting emotional hot buttons brings home the bacon, literally.
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That ROCKS! |
| Darrell L. Kinsey NorthWest Alliance Entertainment Lead Generation Poster for BBQ Pitmasters |
You don’t have to jump into a fistfight to get the results you need. You just need the right words at the right time to sell your product.
You see...
It's not the business you're in;
it's how you market your business.
The major problem is this: if the message isn't clear, your customers won't know what to do because...
a confused mind never buys.
Many business owners believe marketing doesn't work. They'll send a rambling letter or a cookie-cutter postcard to any group of people. They think it's enough to get their message heard and acted on.
It won't. It doesn't. It never will.
Worse, many spend thousands per year on radio, TV, print ads or direct mail no results to show for it. Some give up and suffer the consequences. Their dreams die in the schoolyard.
Maybe you own a brick and mortar business selling products or you're rolling out a new product, trying to sell thousands of new "widgets". Perhaps you hired a Webmaster--but you're not quite sure how to market your product, or what your new website's going to do for you.
You spend a big wad of cash marketing your new product and nothing happens...
What on earth could be wrong?
Casting too wide a net just slows the boat down and all you catch is bottom feeders.
If you're not getting direct results in product sales, your marketing misses the sweet spot.
"Marketing" isn't the problem.
The problem is multi-faceted. Marketing isn't a one-time event, it's an ongoing and evolving process. Badly written materials, message burnout, a fuzzy target market, and more contribute to lost sales.
We filter these ads out without a second thought. This innate filter is a business killer.
| With over 30 years of sales and marketing for myself, I was very happy with a 32% closing ratio. Recently Chris rewrote and designed several of my mail-out brochures. I had to stop mail-outs for a few periods as my closing ratio jumped 70%. I never expected a 70% closing ratio but we are consistently between 65% and 75% sold. Thank You Chris for this enjoyable change in my business. |
| Rick Woods Woods Wealth Advisors Kennewick, WA |
But how do you break through this filter to get your message into people's minds and hearts?
Simple.
First, you must have a dynamite product or service.
Then...excite them with an emotionally charged message, credibility, and honest passion. Insert a little intrigue, and you're good to go.
That's the good news. But there is bad news too...
You have 3 to 7 seconds to grab attention
- every time
- or lose the sale
That's all the time you've got to latch a website visitor onto your message. If they don't stick around, you’ll get bloodied as they click away to your competitor’s site.
But that's hype-y, isn't it?
Nope!
Welcome to No Hype writing and marketing.
There's plenty of hype out there, and sometimes it works...but persuasive writing snags attention then slides into your prospect's mind, awakens their emotions, pulls them into the marketing funnel, and ultimately leads to...
massive profits for you.
Imagine what that can mean to your company, your business, or your non-profit.
You won't be the one:
- spending hours or days figuring out what to say in your marketing pieces
- wasting your precious time testing marketing strategies
- turning away those in need due to lack of funds
- wondering why your shiny new website isn't producing results
- worrying yourself bald with ads that won't get noticed
- firing your staff for mishandling inquiries
- watching your bank account circle the drain while bills pile higher than your eyeballs
You will be the one:
- deciding where to spend your profits
- hiring more staff, or buying a larger building to accommodate growth
- developing donor events or new products
- rewarding your staff for a job well done
- dazzling customers who are clamoring to buy from you--or donate to your non-profit
- spending your time as you like - (insert your dream here, please)
- keeping up with the increasing demand for your services or product
Less stress-more profit. A dream come true.
How much is your time worth?
Would you rather spend hours agonizing over what to say in your advertising...then throw it "out there" and hope it works?
How about the pleasant alternative of letting a professional freelance copywriter handle those writing and marketing problems for you, freeing you to accomplish your goals.
But there's something you need to know...
You must qualify to be my client...
Allow me to explain. Sometimes copywriter and client aren't a good fit. For example, I'll work with you--not your friends, family or acquaintances. If we're not a good fit, I'll let you know, and refer you to another copywriter.
I select my clients. I don't work just because there's work out there. And I never accept a rush job.
You see it's about quality and results. Superb writing takes time, as does a solid marketing plan. We're not talking years...but two to six weeks depending on the project.
It's simple and easy. Simply click this link and fill out the form. Once I've reviewed your information I'll contact you and we'll set an appointment for a telephone consultation.
Some of the products I love to write for include:
- Catalog descriptions for multiple products (I love catalogs!)
- Alternative health and medical devices (Really fun stuff.)
- Tools (I love tools!)
- Home products and furnishings (Cool stuff.)
- Cooking utensils (You got me, I'm no chef, but I love tools.)
- Chocolate (I love chocolate!)
- Computer Software (Don't get me started, I'll never shut up.)
- Non-profits (Tell me your story, and you'll have more donations than you can shake a stick at.)
I do write for other categories, so drop me a line if yours isn't listed above.
Drop me an E-mail and tell me your dream for your business. Then we'll set up a convenient time to talk, businessperson to businessperson, and discuss your marketing and writing needs. Your consultation includes a marketing assessment delivered to your email--no charge.
And there's more. If you're not delighted with your copy, I'll revise it within 30 days at my expense, and with a 30-day money-back guarantee. The risk is on me, and you can't lose.
Don’t be manhandled like an old rag doll when your business can thrive. Contact me and we’ll turn your business into a well-oiled bully-beating-machine.
There's no risk, no worry, and most important, no stress. So stop imagining and start enjoying the difference in your bottom line.
Expecting Your Success,
Chris Landrum
Critical Mass Copy, LLC
509.539.9865 Pacific Time
222705 E. Donelson Rd.
Kennewick, WA
P.S. If you want to know a little "secret" to increase your return on investment and your sales or donations, I'll send you this little gem at no charge.
P.P.S. Don't forget, your satisfaction is guaranteed. If necessary, a revision within 30 days and a 30-day money-back guarantee.
P.P.P.S. If your website isn't pulling in enough sales or donations--email me and get your no-obligation-no-funny-stuff 10-point website analysis.
Ok I lied!
This analysis goes far beyond a dinky 10-points. It's comprehensive. You'll get far more than you expect. And like others, you'll probably send me “WOW!" E-mail. But with this offer comes a...
CAUTION: NOT FOR THE Weak-Kneed Playground Patsies.
When I analyze your website, you might feel like you've been hit upside the head. I'll tell you what you need to know--perhaps not what you want to hear.
Why would I spend that much time with this offer?
Because we all need a little help now and then.
So jump on it! Get your personalized website analysis today. Simply E-mail me today, include your URL and I'll respond within 48-hours. Or fill out the consultation form here.
The sooner we partner up and start, the faster you'll reach critical mass in your business.
Consultation © Critical Mass Copy 2008, all rights reserved
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